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Musheez® Launches PureMushroom™ Extract Powder Range with Full Compound Transparency

16 May 2025

A new benchmark for independently tested mushroom extracts in the European supplement market
Musheez® has launched its new PureMushroom™ range — a collection of organic extract powders produced from the verified fungal part of interest and independently lab-tested for compound purity. The launch includes extracts of Reishi (Ganoderma lucidum), Chaga (Inonotus obliquus), and Lion’s Mane (Hericium erinaceus), aimed at brand owners and formulators who demand verifiable premium quality.

Unlike many mushroom extracts on the market, PureMushroom™ products are not standardised to vague percentages or marketing claims. Each batch is tested using liquid chromatography with mass spectrometry and nuclear magnetic resonance to verify the presence of key compounds of interest — including ergothioneine, betulinic acid, ganoderic acids, erinacines, and hericenones.

“Too many brands don't know the actual purity and potency of the mushroom extracts they sell — or buy,” said Robin Gurney, Director at Musheez®. “PureMushroom™ is about putting the numbers on the table. You don’t have to guess, and you don’t have to take our word for it — the lab data is published. This is what we mean by science over speculation.”

Each extract is made exclusively from the fungal material known to contain the highest concentration of bioactives: fruiting bodies for Reishi and Lion’s Mane, and the black outer sclerotium for Chaga. All products are certified organic (EE-ÖKO-03), vegan, gluten-free, and contain no grain-grown mycelium, no starch, and no filler.

Musheez® Launches PureMushroom™ Extract Powder Range with Full Compound Transparency
Image courtesy: MUSHEEZ

Musheez® provides three access options for the European food supplement industry:

Musheez-branded products for retailers and resellers
Private/white-label formats for supplement brands
Bulk extract ingredients for manufacturers and formulators
Each product is offered in 45g Miron glass jars, as well as 1kg and 25kg bulk bags.

Full batch data — including test results, compound levels, and analytical methods — is published openly

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